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Medical fitness
management

Building active
communities
of health

We are good at what we do

We’ll manage the full end-to-end operations of your fitness and wellness center and do it in a way that is efficient, effective and engaging. Connecting people to the care they need while providing you the financial sustainability you need.

With more than 30 years of experience in serving hospitals and health systems we’ve enjoyed long-lasting client relationships, have consistently earned high satisfaction ratings and have a strong history of helping our clients achieve a positive net income. 

97%

Overall client satisfaction rating

63

Net promoter score for members and patients

26%

Client's average net operating income

A purpose-driven approach

You can feel confident in outsourcing your center to us. Our proven practices in sales, service and operational efficiency are designed to drive financial sustainability, while providing unparalleled service to you and your members. 

We’ll hit the ground running, with a constant focus on increasing your membership base and patient engagement while optimizing expenses to achieve both short-term financial improvements and long-term financial stability.

Patient Connection Model: A reliable continuum of care

We’ll create an experience where all members feel welcomed, connected and supported as they care for their health and wellbeing, serving as a gateway to your health system. 

We'll create a Medical Advisory Committee to connect the hospital service lines with the fitness and wellness center to deliver programming and outcomes that address the health conditions and health risks of your patients and the broader community.

We’ll set up a seamless referral system in collaboration with you, where patients become members and members become patients. 

We’ll focus on medically integrated program enrollment. In fact, 23% of our health system membership is enrolled in medically integrated program initiatives.

A woman smiling

Project planning and consulting: We’ll partner with you and your health system team to manage operations and boost engagement through the following: 

  • Project definition and scope
  • Feasibility study, planning and design
  • Financial analysis
  • Pre-opening action plan
  • 3-5-year business planning
  • Operational and staffing model
A smiling man

Operational support: With our industry expertise, we’ll help you identify key operation efficiencies. We’ll then position you for success through industry-leading processes, services and programs.

  • Financial management
  • Human Resource management
  • Central purchasing
  • Insurance/risk management
  • Member communication management

A smiling woman

Marketing and growth management: While we focus on operational excellence, we know new member engagement plays in fueling growth. To reach new prospects, we’ll bring traditional and novel approaches to drive awareness and enrollment through: 

  • Website development, management and optimization
  • Social media management
  • Advertising
  • Email marketing
  • Community joint marketing initiatives
A man with a clipboard

Education and training: Our philosophy for continued success is rooted in team trust and the belief that only engaged staff can build and maintain exceptional experiences, which drives stand-out results. Our essential training areas include:

  • Creating a culture of service and sales
  • Fitness professional certification and continuing educations credits
  • Member engagement optimization
  • Financial and business acumen
A woman with arms crossed

Medical Fitness Association (MFA): As a proud industry partner, we are aligned with the MFA on the common goals of strengthening the medical fitness industry. The MFA has awarded us with the following:   

  • Professional of the Year
  • Rising Star Awards
  • Locations of Excellence

Solution story

Training existing management
for financial success

Before coming to us, this health system's fitness center never made a profit. We helped them become financially sustainable through service, sales, and marketing. We held daily sales huddles and used a dashboard to track progress. In monthly sales meetings, we discussed and implemented best practices.

Next, we introduced existing fitness center employees to our operational efficiency model. We focused on moving payroll as a percentage of revenue to the industry benchmark of 50 percent or better. We also completed a cost benefit analysis for all operational expenditures.

Results

40%

Growth in dues revenue

35%

Payroll as % of revenue (from 56%)

+$1.3M

Increase in net operating income

141%

Improvement in operating margin

A woman stretching

“The instructors for classes and aqua classes are great — they focus on fitness and also preventing injury. Our town is fortunate to have such a great facility.”

 

Medical fitness center participant
A woman in a swimming pool

“My 92-year-old mother and myself enjoy the therapy pool in the morning an average of five days a week. Not only is it the best medicine for our bodies, but we've made great friends.”

 

Medical fitness center participant
A man at a gym

“I have lost 52 pounds and feel MUCH better! I am going to attack Parkinson's all the way! My smile, when I walk into the center, says it ALL!!”

Medical fitness center participant
A woman exercising

“Many class offerings throughout the day and wonderful instructors.”

Medical fitness center participant
A woman exercising

“The staff is outstanding. From front desk, swim instructors, group fitness instructors and membership — all are SO KIND, engaging, and community minded. The staff works very hard to make it a great place to be.”

Medical fitness center participant
A woman smiling

“We’ve had memberships since 2014 – we like the services and facility. My husband was able to complete his rehab after his heart surgery and has access to advisors. So Important!”

Medical fitness center participant
A woman holding a yoga mat

“Everyone from the members to the staff and instructors are all so friendly. I never feel like I’m judged on how I look or my fitness level.”

Medical fitness center participant
A woman exercising

“I enjoy the classes that have helped me get back in shape after surgery.”

Medical fitness center participant

Want to know more?

We’d love to hear from you. Let HealthFitness help you focus on your core capabilities while we transform your center to run at its full potential.
Contact us for a no-obligation meeting.